I’m embedding this presentation I gave a few months ago at Sam Ash in New York City. It’s available on Slideshare too! Crowdfunding for Musicians by Tunefund from TuneFund
It’s been a crazy week (understatement of the year). Last Friday I flew into Las Vegas from NYC for a birthday party. Everyone on the flight was tracking Sandy as she moved up the coast. Halfway through the flight JetBlue
Pandora’s founder Tim Westergren shed some light on Pandora’s artist payments in a blog post today. Westergren says the artists at the top of the heap are bringing in $3 million annually from the service. Westergren sees a future middle
Earlier this week Bonnie Hayes, a fantastic player and song writer from the Bay Area who had some success in the 80′s and continues to play, record and teach today, sent Bob Lefsetz the letter below in response to a post Bob wrote
Read this letter written into The Lefsetz Letter in response to another letter written to Bob from Bonnie Hayes. The writer of this letter makes a very good point about playing clubs and where to focus on building a fan
I had lunch with a friend yesterday and we were discussing marketing strategies and tactics. I told him about a strategy that I wanted to pursue that involved approaching a much bigger company to potentially partner. I said “I’ve always
I found this article on Quora with some excellent tips for creating a landing pages that help improve conversion of traffic arriving at a website.
In June I conducted a crowdfunding seminar at Sam Ash Music in NYC. It was a fun event and I met some awesome musicians who were interested in moving their career’s forward with the help of crowdfunding. I put the
We’re shooting a new marketing video today with our favorite Canadian video star, Amy Rivard. Check out her YouTube channel, CandyCanadian [http://www.youtube.com/user/CandyCanadiana]. While we’re on the subject of Canadians, we’re shooting the video at VrtclEntertainment [http://www.vrtclentertainment.com/], owned by another favorite Canuck, Terry
Campaigns typically have a big spike at the beginning then dip down as time goes on. There is typically another big spike at the end of the campaign as the campaign owner cranks up the marketing to close the campaign.