It’s been a crazy week (understatement of the year). Last Friday I flew into Las Vegas from NYC for a birthday party. Everyone on the flight was tracking Sandy as she moved up the coast. Halfway through the flight JetBlue said they would waive fees for changing flights because of the storm. I decided to cut my vacation way short – to 24 hours – so I could get back to NYC and be with my family when Sandy struck.
First thing I did when I landed was call JetBlue. I was on hold for an hour and when I got through the customer service person told me it would cost $500 to change my flight. I explained the situation and was put on hold for another 20 minutes. When the customer service person came back on the line she said I was all set to fly out on the redeye the next night, Saturday. I would go to the party, leave a little early and fly home.
I think I was on one of the last flights that made it back into NYC on Sunday morning. The city was extremely quiet and the wind was already picking up. For the last couple of weeks I’d been helping a TuneFund artist prepare their campaign. The campaign was set to launch on Sunday the 28th – the night Sandy was going to start pounding the NYC area. The artist, Manitou, had booked a show at the Mercury Lounge for that night also.
Around noon the announcement was made the subways would be closed at 7pm. That was it for Manitou’s show. They cancelled the show and put their TuneFund campaign on hold until the storm passed and things could get back to normal.
Obviously there are many, many more serious tragedies that Sandy has caused – no one died from Manitou canceling their show and TuneFund campaign – this is just another example of the collateral damage the storm caused.
Our thoughts are with all who have suffered at the hands of Sandy.
I had lunch with a friend yesterday and we were discussing marketing strategies and tactics. I told him about a strategy that I wanted to pursue that involved approaching a much bigger company to potentially partner. I said “I’ve always wanted to talk to them but I know they won’t have time for me.” My friend shot right back, “Don’t bet against yourself! You’ll never know if they’ll work with you until you approach them and the worst thing that will happen is they’ll say ‘no’.” This was great advice and I’m planning on setting up a call with the potential partner today.
The same advice can apply to crowdfunding. Don’t bet against yourself by thinking you’ll never hit your target goal so why bother. You’ll never know until you try. On TuneFund you keep what you raise so the worst thing that would happen is you don’t hit your goal but you raise some funds you can apply towards your project and you learned a lot about crowdfunding and will be more successful the next time you try.
In June I conducted a crowdfunding seminar at Sam Ash Music in NYC. It was a fun event and I met some awesome musicians who were interested in moving their career’s forward with the help of crowdfunding. I put the powerpoint from that day on Slideshare.com. You can see the presentation here. Enjoy!
We’re shooting a new marketing video today with our favorite Canadian video star, Amy Rivard. Check out her YouTube channel, CandyCanadian [http://www.youtube.com/user/CandyCanadiana]. While we’re on the subject of Canadians, we’re shooting the video at VrtclEntertainment [http://www.vrtclentertainment.com/], owned by another favorite Canuck, Terry Derkach.
The new video should be on the site within a week or so.
Aryes is an aspiring R & B singer from Rochester, New York and she just launched a TuneFund campaign to raise money to pay for recording her debut album and shooting a video for the single; I’m Ready. Aryes’s sincerity and love of her music and her hometown come through in her video and the description of her project.
This is going to be a great party. Jarvis Cocker is in town to play 2 shows at Radio City with Pulp but he’ll be DJing the opening night after party for Kurt Cobain by photographer Jesse Frohman at the Morrison Hotel gallery in SoHo. See images from the exhibit here.
Jim Marshall, the founder of Marshall amps passed away today, he was 88. The headline on the Businessweek article put it well; “Rock Heaven Cranks Amps to 11″. You can post a comment on his obit here (http://www.jimmarshall.co.uk/).
There are 5 steps to setting up a crowdfunding or fan funding campaign on TuneFund.com. Here is a video demonstrating step 1 in the process which includes naming your campaign, uploading an image, selecting your musical genre and adding your location:
The Future of Music Coalition is an amazing resource for musicians. They provide research studies on a variety of music related topics. They published a simple yet informative article; 40 Revenue Streams, that list all of the ways a musician could earn money. The article also includes a brief intro that defines the two types of copyrights a song could have.
In today’s highly fragmented music landscape with multiple revenue opportunities you need to know where to concentrate your efforts and where to channel your music for greatest financial return.
Spotify is finally going to launch in the US tomorrow. I’ve been waiting to use this service for at least a year. Here’s a blurb from the NYTimes.com article today:
Spotify will be offered in the same three-tier plan that it has in Europe: a free, ad-supported version; a basic ad-free version for $5 a month; and a premium service for $10 a month that adds access on a mobile phone, higher audio quality and other perks.
At first, Spotify’s free version will be available by invitation only, given out through current users or by the company to the thousands who have requested the service on Twitter and through its Web site. (Paid subscriptions will be available right away.)
With its lightning-fast interface, easy integration with Facebook and “freemium” business model, Spotify has quickly become the most popular such service in the world. Begun in Sweden in 2008 and until now available in only seven European countries, it has signed up 1.6 million paid subscribers and more than 10 million registered users in total. It also has been one of the fastest-growing investments in the new digital boom, having recently raised $100 million in a round of investment that valued the company at $1 billion.
In December of 2009 I received an email from Spotify about getting my music onto their service. They suggested using one of the following services:
I’m sure they have agreements with most artist-aggregators so check with yours. I use IODA and received notification of my IODA distribution agreement being modified to include Spotify in July of 2009.
I’m definitely looking forward to trying Spotify out, I hope if lives up to the hype.