Email your questions to: email@example.com and we will respond within 24 hours.
If you want us to build your campaign for you (recommended) we will do so for free. Please contact us at the support email address above and we can set up a time for a call to discuss your campaign and begin the process.
If you want to build your campaign yourself please carefully read the check list below before you begin and use it as a guide throughout the development of your campaign. You can also check out our how-to videos to for more help.
CAMPAIGN CREATION CHECKLIST
Follow the steps outlined here and you’ll be well on your way to having a successful TuneFund campaign! You can do most of the upfront work described below before you even log into TuneFund.
Clearly establish the reason for launching a fund raising campaign.
A successful fund raising campaign has a clear, singular project at its core. Projects like recording a new record or single, mastering a recording, CD manufacturing, Purchasing a tour van, manufacturing promotional merchandise, getting a website developed, producing a video… the list is practically endless… are all clear, singular projects that require funding and are easy for your fans, friends and family to comprehend and in turn, contribute money to.
Once again; the clearer your purpose is for launching a fund raising campaign the more successful you’ll campaign will be.
Determine how much money you need to raise.
Now that you know why you need to raise money you need to know how much you need to raise. Don’t guess how much you need and then find you’re a couple thousand dollars short or you’ve set a funding goal that is too high or unreasonable. Create a budget that shows the total funds required for your project and itemize all the costs involved. For example if you are raising money to record a CD be sure to factor in; studio time for basics and overdubs, studio time for mixing, mastering, producer fee, instrument rental, duplication/manufacturing, taxes, transportation, etc.
Once you have your project budget you still need to add in the cost of the rewards you’ll be offering to your contributors. If you are offering tee shirts for a $25 contribution then be sure you have the money to manufacture the tee shirts. The last thing you want to do is dip into the money you raised for your recording project to have to pay for the awesome rewards you promised your contributors. Determine how much your rewards will cost before you launch your campaign and factor this into your fund raising goal.
Create campaign contribution tiers and rewards.
Break your goal down into tiers based on contribution size. For example if you are trying to raise $1500 try to estimate how many contributions will be big, medium and small then establish a range of amounts in each size. The tiers for this hypothetical campaign might look like this; $500, $250, $100, $50, $25, $10. 80% of your contributions will come from the $25 and $10 levels but you're still leaving plenty of choices for the remaining 20% who will contribute larger amounts.
Now create rewards for each contribution level. Be sure to keep the reward value proportionate with the contribution amount. Obviously you don't want to reward a $500 contribution with a tee shirt (unless it’s a truly amazing tee shirt).
Be as creative as possible with your rewards. Put yourself in the contributor’s position and remember this is a FAN of your music. Fans love inside access. Provide them access in the form of a “campaign-only” CD release, a private performance, backstage access, a credit on a CD, an appearance in a video, a personal guitar lesson – rewards are limited only by your imagination.
Write a campaign description and personal bio.
The campaign description should go into as much detail as possible about your project. Tell the: who, what, where, why and how of your project. Your contributors will want to know how their money is being used and fans love behind the scenes details.
Show your budget in your description. The best way to build confidence with potential contributors is by being transparent with your plans for the funds. By showing a breakdown of how the money you raise will be used, contributors will have a better idea of what they are funding and have confidence that you have done your homework and you are not going to waste anyone’s time or money.
Don’t just write:
“We need $5,000 to record a new vinyl single”
Go into detail like this:
“We’re trying to raise $5,000 to cover recording costs for a new single. Here’s our budget:
- $2500 for the studio time at Doll House Studio
- $1000 for our amazing producer, Phil Rock
- $500 for mastering
- $1000 to press 500 vinyl singles”
The more details you can share with your contributors the more invested they’ll feel in the campaign.
Your bio should cover your professional and musical accomplishments. List all previous recordings and where they can be purchased, great venues and gigs played, big names you’ve played or recorded with in the past, etc.
Set your campaign length.
You can set a maximum campaign length of 30, 60 or 90 days however research shows that campaigns closer to 30 days are more successful. Having a longer campaign duration doesn’t necessarily mean it will be more successful.
Create a campaign pitch video.
Campaigns with a pitch video always perform better than campaigns without a video. A pitch video brings the campaign to life for the audience and lets your fans and potential contributors get to know you better. It’s your chance to tell your story in your own voice and let your personality shine. Pitch videos also create a solid bond of trust with contributors.
In your video explain clearly and creatively why you need to raise the money and how the funds raised will be spent. Make it interesting not dry and boring. A simple video shot with a basic camcorder and edited on your laptop is all you need. Authenticity is the goal.
Try to keep the length of the video to 3 or 4 minutes. Be succinct and again, be creative.
Select your campaign images.
TuneFund uses 3 different campaign image sizes; The widget image size is 250x150 and is used wherever your campaign is promoted on TuneFund.com and also in your embeddable campaign widget. If you are using an image instead of a video as the main campaign visual (not recommended) the required image size is 597x331. The site also displays a 150x150 image for your personal profile image if you choose to upload one.
Preview and carefully spell-check every part of your campaign.
Don't rush this step. Carefully review every part of the campaign and every word in your bio, description, reward descriptions and campaign title. Have at least one other person proof read your campaign. Be sure the amount you want to raise and the contribution tiers are correct because once your campaign is launched these cannot be changed.
Submit your campaign to TuneFund for approval / feedback.
Once you have all of parts of the campaign entered into TuneFund you’ll submit your campaign for review. Expect the campaign to go live within 48 to 72 hours. You will be notified by email. If there is a problem with the campaign we will notify you by email also within 48 to 72 hours.